The venue started 35 years ago as a bingo hall, evolving into a premier gaming destination in Southern California. “Today marks a new chapter of rebirth and boundless potential, so we have given our property a new name –Yaamava’– the Serrano word for ‘spring,’” explained San Manuel Band of Mission Indians Chairman Ken Ramirez. SMEA is set to continue to serve as the owner and operator of the gambling facility and resort, while the name change will allow the tribe “to pursue additional growth opportunities” and serve the community under the San Manuel Band of Mission Indians enterprise. On a press release, the tribe described the rebranding and expansion as “a milestone moment introducing a new era in Southern California gaming and hospitality.” The change comes as the casino faces a major expansion project with hotel and resort, set to open in December 2021. The San Manuel Band of Mission Indians is rebranding the San Manuel Casino, in Southern California, to Yaamava’ Resort & Casino at San Manuel, announced the tribe and the San Manuel Entertainment Authority (SMEA) on Friday. Visual identity and logo have been updated, as well as website and social media handles. A 2,800-seat entertainment venue will open next year. Earlier this year, the casino debuted new slot machines, a high-limit gaming room, three retail shops, bars and restaurants.
